Hands-on lab · 8 to 16 hours · tailored to your function

Your team, using AI by end of day.

A hands-on workshop built on your team's real work. Everyone leaves with working use cases they'll use Monday.

What your team walks out with

  • Every person builds 3 to 5 working use cases on their own real tasks.
  • A shared team library of prompts and workflows.
  • The judgment to know when to trust the output and when to check it.
  • Clear team rules for using AI openly and safely.
Book this workshop→

Starts with a free scoping call. No commitment.

Format

Duration

8 to 16 hours

Group size

Up to ~15 per cohort

Delivery

On-site or remote, on your tools

Prerequisites

None

You keep

Built use cases + team playbook

Tailored to your function

Same workshop, different use cases and tools per function:

Marketing & Growth

Campaign ideas, briefs to copy, SEO content, ad variants, audience research.

ClaudeChatGPTJasperMidjourneyCanvaSurfer SEOHeyGen

Sales & Customer Support

Outreach at scale, call summaries into the CRM, proposals, reply drafts, ticket triage.

ClaudeChatGPTFirefliesGongClayApolloZendesk AI

Operations & Finance

Document extraction, reconciliations, SOPs, reports, forecasting inputs.

ClaudeChatGPTExcel CopilotZapier / MakeNotebookLM

Product & Eng

Specs to tickets, PRD drafts, user-feedback synthesis, code assist, tests.

Claude CodeCursorGitHub CopilotChatGPTDovetailv0

The core stack everyone learns

ClaudeChatGPTGeminiPerplexityNotebookLMZapier / Make

We teach the skill, then apply it in the tools your team already pays for.

What teams build in the room

Real things people have shipped, live, in a session.

Marketing

A brief-to-blog engine

One-line brief in, SEO-ready draft out, in the brand voice. The team now ships weekly with it.

Sales & CS

A reply generator

Drafts an on-brand response from the ticket and the knowledge base. Faster replies, consistent tone.

Operations

An invoice checker

Pulls line items from PDF invoices and flags mismatches, so people only review the exceptions.

Product

A feedback synthesizer

Turns 200 support tickets into the top five product themes. A week of tagging became an afternoon.

The results

Teams leave more productive, and they say so.

0%

average productivity gain on trained workflows

+0

participant NPS across cohorts

4.9/5

average review from 60+ participants

"Campaign production time dropped by nearly half in the first month. It changed how we work, not just how we think."
VP Marketing, DTC skincare brand
"We took the cost model straight to the board. We finally said yes to AI without hand-waving the risk."
COO, Subscription fitness app
"Response times dropped and satisfaction climbed the next quarter. My team stopped fearing AI and started using it."
Head of CX, Consumer marketplace

The 8-hour agenda

01

Foundations

How the tools work, how to write a good instruction, and how to catch a confident wrong answer. Demoed live on one of your real tasks.

02

Build lab: your most repetitive task

Everyone builds a reusable workflow for their most repetitive task, with real inputs. Each person leaves with a working, saved asset.

03

Build lab: the high-stakes task

A task that needs checking before it ships: customer-facing, numbers or compliance. Everyone builds a second asset plus a trust checklist.

04

Team playbook and safe use

All assets go into one shared library, and the team sets its rules: what data never goes in, what always gets human review.

The 16-hour version adds

  • Connecting steps into small automations, and when to graduate to a real tool.
  • A third build lab on a cross-team workflow.
  • Tracking time saved, so managers can see the return.
  • A 30-day adoption plan with a named champion.

Who it's for

Built for

  • A single function: marketing, sales & support, ops or product
  • Managers who want new habits, not a hype session
  • Teams that can bring real tasks to the room

Not for

  • Executives setting budget and governance. See the Leadership track
  • A room with no real work to bring
  • Anyone who wants to watch, not build

FAQ

What do I have to do to run this?
Schedule the room and one intake call. We tailor everything, run the day, and hand you a report, certificates, the team playbook and a 30-day plan.
Is this generic AI training?
No. It is built around your team's actual work. They bring real tasks and leave with assets they have already used.
How long is it?
8 hours gets everyone shipping. The 16-hour version adds automations, a third build lab and a 30-day adoption plan.
Which teams is it for?
One function at a time: marketing, sales and support, ops and finance, or product and engineering. Use cases and tools swap to fit.
Will it stick?
Yes, by design. Everything is built on real tasks, saved into a shared playbook, and reinforced for 30 days after.
Book this workshop→See both tracks