Insights
Essays, field notes and operating playbooks on making AI actually move the P&L.
AI strategy
AI collapsed the cost of a working prototype to almost nothing. The build versus buy decision most teams learned is now wrong in a specific and expensive way.
July 8, 2026 · 3 min read
AI adoption
Spinning up an AI tool is the easy part. Getting people to trust it and change how they work is where value is won or lost. Here is the playbook.
July 7, 2026 · 6 min read
RAG
RAG connects a language model to your own documents so it answers from what you actually know, not what it guesses. Here is what that means for real work.
July 7, 2026 · 5 min read
subscription
Churn prediction, tier-1 support, onboarding, personalization, and pricing. The five AI use cases that compound across your LTV base, and the adoption work each one hides.
Most AI roadmaps stall because they treat the tool as the finish line. Here is a six-phase roadmap that gets you from strategy to production, and to durable adoption.
agentic AI
Agentic AI does not just answer a prompt. It plans, uses tools, and takes multi-step actions toward a goal. Here is what that changes for consumer tech.
A pilot that demos well is the easy 20%. Here is the six-part checklist that turns it into a durable production capability.
July 6, 2026 · 5 min read
durable AI index
The Durable AI Index is 10dem's diagnostic for scoring AI use cases on Impact, Feasibility, and Stickiness. Here is what each axis means and why Stickiness decides which pilots survive.
ai consulting cost
The three ways AI consulting is priced, the four things that actually move the number, and how to judge cost against the real alternative: a pilot that dies in month six.
