Insights
Essays, field notes and operating playbooks on making AI actually move the P&L.
AI readiness
Most AI projects fail because teams skip readiness. Here is the four-dimension assessment (data, workflow, talent, adoption) and a checklist you can self-run today.
July 6, 2026 · 6 min read
AI strategy
Palantir's Alex Karp says businesses are paying for tokens that create no value. He is right about the problem and wrong about the cause. What mid-market operators should actually take from the meltdown.
July 3, 2026 · 8 min read
AI
The $1 trillion ad industry was built on integration pain. AI just repriced that trade, and the walled gardens' biggest moat is going to zero. Notes on Redseer's new AdTech report.
July 3, 2026 · 4 min read
AI governance
67% of executives think unapproved AI tools already leaked their data. The risk is not the model you are evaluating. Here is how to turn shadow AI into governed, DPDP-ready AI.
July 2, 2026 · 4 min read
Agentic commerce
74% would trust an AI agent over their best friend to buy. Discovery is moving from search to AI answers. Here is how consumer brands win the shift from SEO to AEO.
agentic AI
Gartner expects 40%+ of agentic AI projects to be cancelled and only 23% of teams see real ROI. The agents are not the problem. Here is what the survivors do differently.
Sales
Zoho, Freshsales, LeadSquared, Salesforce and more, compared for Indian sales teams on the things that actually decide it: WhatsApp depth, DPDP compliance, and price.
July 1, 2026 · 22 min read
Conversation intelligence, copilots, enrichment, and autonomous SDRs. The AI sales tools that move the number, plus a five-tool stack and a 90-day rollout.
July 1, 2026 · 15 min read
Perspective
Measuring AI by how much you use it was always going to end in a cost reckoning. The fix isn't using less, it's measuring value, and moving your advantage off the model and onto the system around it.
June 30, 2026 · 3 min read